Name & address: on your public profile or on your listing pages, we'll only show your firstname. Your last name and address will become visible for your renters but only after their payment (so by then they're all verified themselves). Your items' locations will be plotted on Google Maps, but not on the exact location but with a (random) offset and a estimation indicated by a circle.
Company name: if you choose to enter your VAT number in your profile, this will make your company name become visible but you can easily switch this off. You're in control, because: safety first!